The Dispatches TV programme this evening on Channel 4 raises the question of how genuine likes really are and if consumers are being duped. We aren’t defending click-farms at all, but it gives us a chance to ask some questions:
Well, not everything, but everything you know about measuring the success of your brand page is pretty much useless. After all, hitting your sales objectives is probably more useful than a million fans. So, which metrics should we take another look at?
Amazon could be about to change the face of online advertising. It’s been slowly tooling-up its ad platform but what has it got that will make brands sit up and listen?
Closed-loop tracking, the ability to target a user, serve them an ad, and track their purchases all within one platform is what will get advertisers excited. Everything top to bottom is owned and run by Amazon: the user’s account data & purchase history, the self-serve ad tool, the data servers, the online store and the tracking system. No messy tags, no reporting problems, just rock-solid conversion data. For brands this could mean lower charges, less set up time and better results.
Targeting based on Amazon’s purchase data affords a richness and certainty of targeting. Finding niche markets that have definitely bought a selection of products will now be easy.
Real-time bidding and ad buying are possible on the Amazon self-serve RTB ad platform; effectively selling ad space as a user loads a web page and declares his purchase intentions. With Amazon, the additional purchase data means a user’s intent to buy can be more accurately predicted. It also allows targeting of users who have visited and left Amazon sites.
What is it?
Twitter have recently launched Twitter Music, an iPhone app for discovering new music powered by shares on Twitter. It plays music that’s trending and tracks the people you follow are sharing. It’s a beautifully designed app with some nice features but here we’ll…
1. Do make a plan. We’re all busy. When we hit the weekend, we think we want to do “nothing.” But it’s impossible to truly do nothing. Instead, you’ll do unconsciously chosen somethings, and you’ll hit Sunday wondering where the time…